About Got This Copy

 
Steph Underhill with a pot plant on her head
 

Well hi! Can I just say that I think you’re super impressive?

Look at you! You’re doing your thing, running your business, being great.

You’ve totally got this.

But all that aside, if your customers aren’t connecting with your business and brand, what’s it all for?

That’s where I can help.

 

Who dis?

I’m Steph Underhill, your copywriter and content strategist. I’ll write the words that go on your website, brochures, flyers, social media posts, blogs, emails and pretty much anything that has words on it.

There’s a job for that?

Yes (cool, huh?).

You may have been doing all your own business copywriting up until now (go you!). But even if you’re a decent writer, getting tangible results from your content requires more than being able to write well. It’s about having the skills and knowledge to articulate a message and communicate it in a way that your audience will connect with.

 

It also really helps to have a good grasp of some important digital marketing-related things such as:

  • Search engine optimisation (SEO) – to help old mate Google find and rank your content

  • Content strategy – to make sure your content is consistent, on-brand and suited to your audience’s interests and needs

  • Accessibility – to ensure people of all abilities can access your content

  • Social media – to make your content snappy, shareable and suited for social channels.

 

While I can help all businesses better understand their audiences and articulate their value, I’ve got quite a bit of experience and knowledge specifically in the areas of:

  • Universities and student journeys

  • Financial services

  • Franchising

  • Spas and wellness centres

  • Health and fitness

  • Diabetes

  • Digital marketing

 
 
Steph Underhill working outside on laptop
 

What I believe in

 
 

Being encouraging

I want you to know how amazing you are, and use my gift with words to help you and your customers understand it too.

 
 

Being addicted to learning

I’m passionate about sharing my knowledge with you. I’ll always be exploring new concepts, tools and technologies to keep on top of the latest trends.

 
 

Being nerdy about strategy

Sometimes we need to take a step back and look at the bigger picture. What can we do differently? What needs a good shake-up? I won’t just write your content – I’ll write it to achieve a greater purpose and solve your challenges.

 
 

Being real

I’ll always be myself, and encourage you to do the same. There’s no need to appear ‘fancy’ or ‘smart’; let’s just be real. The same goes for your marketing. I’m not here to push for skeezy marketing tactics. You do amazing stuff. My job is to translate that into words without ‘making stuff up’.

 

Let’s work together. It’ll be fun (promise).

But enough about me! I’d love to learn more about what you do. Can we meet already?