What I can help you with

Ad Hoc Copywriting

Perhaps you’re not sure how long the job will take, or you need me to set aside a day of time to work with your team – my ad hoc option is where it’s at.

You can book my professional copywriting services for a full day (7 hours) or a half-day (3.5 hours), either once-off or on an ongoing basis. That way, I can work on whatever needs doing – whether it’s web copy, brochures and flyers, social media posts, campaign copy, articles or anything!

What can I achieve in a day? —

• 2-3 blog articles

• A 5-page website

• 20-30 production descriptions or social media captions

• A suite of flyers

• A 10-email sequence

… There are a few examples, but it will always depend on what you need and how much research is required.

Book my time from $420 + GST for a half-day.

Content strategy

Content strategy work is specifically designed for those who need help working out the nuts and bolts of your communication. Perhaps you’ve just launched your business, or are planning to refine your messaging.

I’ll work with you to figure out what it is you want to say, and how you’ll say it. This may involve getting together to identify your goals, your brand’s tone of voice, your communication channels and fleshing out who your audience actually is. Generally we’ll have a workshop with your key stakeholders, and I’ll put together a nifty document to guide your communications moving forward.

Content strategy can involve —

• Brand development

• Tone of voice development

• Content pillar creation

• Marketing channel guidelines

• Key messaging

• Tagline development

• Brand naming.

Book your Content Strategy Development from $2,500 + GST.

Copywriting Packages

Sometimes you just know exactly what you need. For those decisive people like you, I’ve got some copywriting packages up my sleeve that may appeal. And I’ll be completely transparent about what it costs, so if my pricing doesn’t suit you, you don’t have to waste your time!

Of course, if none of these packages quite match what you need, then feel free to get in touch and I’ll put something bespoke together for you.

Blog packages

• Blog starter kit: 5 x SEO-optimised blogs up to 1,500 words each = $2,230 + GST

• A year of blogs: 12 x SEO-optimised blogs up to 1,500 words each = $5,500 + GST

• Thought leadership bundle: 6 x articles optimised for LinkedIn, written in your voice, to maximise your engagement = $3,150 + GST

* All blogs include SEO metadata, basic keyword research, 2 rounds of edits, and are delivered in a Google Doc.

Web copy

• Landing page style basic website: From $815 + GST

• 5-page website: From $3,385 + GST

• 10-page website: From $4,985 + GST

* All web copy projects include SEO metadata, basic keyword research, 2 rounds of edits, and are delivered in a Google Doc.

Email sequences

• Welcome sequence: 3 x emails from $696 + GST

• Product/service launch sequence: 5 x emails from $815 + GST

• A year of monthly newsletters: 12 x emails from $4,200 + GST

* All email sequence work includes 3 subject line options, 2 rounds of edits, and are delivered in a Google Doc.

Content marketing packages

The Epic 6-month Content Plan:

• Mini strategy session to nut out your objectives

• Competitor research and topic ideation

• 6-month content plan

• 2 x 600-word blogs per month for 6 months (12 blogs total)

• 2 x email modules per month (summary of blog content to put into an EDM or newsletter)

• 2 x social posts per week/8 per month, for up to 3 channels (minimum 48 captions)

Your investment = $8,816 + GST

The Trial Run:

• Quick chat to ideate topics and understand your objectives

• 2 x 600-word blogs

• 2 x email modules

• 8 x social media captions, for up to 3 channels

Your investment = $1,934 + GST

The Content Marketing Refresh:

• Mini strategy session to nut out your objectives

• Competitor research and topic ideation

• 6-month content plan

• A detailed guide on how to create the content in-house, when to publish it, and how to boost its engagement.

Your investment = $1,235 + GST

Step 1: We’ll chat

Let’s get on the phone! I need to work out what your challenges are, what you’re trying to do, who your audience is, what your budget is, what your timeframes are and what kind of branding groundwork you’ve already done.

Step 2: I’ll present my recommendations

I’ll send you a detailed plan suggesting content activities, dates and costs, so we can get the ball rolling. From there, we can tweak this strategy to fit your budget and timeframe.

Step 3: I’ll invoice you

I’ll send you a 50% start fee to kick-off the project, and the final 50% will be invoiced once you’ve signed off on all the work. (We can talk about payment plans if we need.)

Step 4: I’ll hustle

This is where I get to work. I’ll stick to the roadmap I initially set out for you, and communicate with you regularly along the way. You can always pick up the phone and ask questions too!

Step 5: We’ll finalise

Tweaks and revisions are part of any project. I’ll offer two rounds of revisions for every piece of work. So once you get the copy, you can make your edits and comments twice before the final version is signed off and executed.

Step 6: We’ll rejoice

We’re done! Hooray! We may need to celebrate with champagne – just saying.