Your content strategist and copywriter.
Whether it’s a global pandemic, a small operational hiccup within your business, or perhaps an industry-specific crisis, it always helps to be prepared for when things go awry. Here are my top tips on how to pandemic proof your content marketing.
In 2019, I was lucky enough to work as the Senior Copywriter for TRIBE for a few months while they searched for a full-time team member. Good times were had!
I often have people ask me how to become a copywriter. They’re always surprised when I give them the answer: anyone can do it! Yes, even you.
My favourite thing to rant about when it comes to marketing at the moment is none other than the humble Google Review.
People can have heated debates about whether UX (user experience) writing is a thing. Or whether, you know, it’s just an unnecessary term for ‘writing’. So what’s the deal?
In its simplest form, you could say that copywriting is just ‘writing’. But I’d like to set the record straight about what a copywriter does, and why it’s so valuable.
